Born and raised in Mexico City, Ericka is an experienced 1st Assistant Director in USA and Mexico.
Ericka has more than 10 years seasoned in film and advertising. She worked as an assistant to Alfonso Cuarón on the Academy Award winning film Roma and also produced Al Ras, a short film screened during the 66th Cannes film festival as part of the Short Film Corner section.
Ericka is a hard-working, motivated and enthusiastic 1st Assistant Director. She is accustomed to working in a challenging and fast-paced environment and is particularly effective working with multicultural and multilingual crew members and talent.
She is currently based in Los Angeles after stints living and working in Amsterdam and Mexico.
Fluent in English and Spanish.
work experience
FIRST ASSISTANT DIRECTOR
2021 - 2023
- Short Film: Evil, I. Director: Vanessa Beletic. Producer: Katie Sarrels.
- Advertising Campaign for Cerveza Victoria “Tu Cerveza Está Aquí”. Director Faride Schroeder. Exec Producers: Jonathon Ker, Iael Feldman, Alejandro Saevich. Madrefoca MX / Madre U.S
- Advertising Campaign for Mark West “Rated R”. Director Ricky Mabe, Producer: Malcolm Wax. PF100.
- Advertising Campaign for ASICS “Play your game”. Director Dylan Knight, Producer: Tyler Sgueglia. Porch house.
- Advertising Campaign for Chevrolet “All electric Blazer EV” Director Andrew Schneider and Lukas Dong. Producer: Tyler Sgueglia. Porch house.
- Advertising Campaign for Google “Asian Own”. Director Lukas Dong. Producer Producer: Tyler Sgueglia. Porch house.
- Music Video Laufey “Eikal”. Director Tess Lafia. Producer: Eric Barret. Mirror Films.
- Music Video Madeline the Person “Mean!”. Director Tess Lafia. Producer: Eric Barret. Mirror Films.
- Advertising Campaign for Walmart. Black & Unlimited. Director: Vanessa Beletic. Producer: Adam Bollinger. Huffman Creative.
- Short Film: Catching Spirits. Director: Vanessa Beletic. Producer: Natalie Mattozzi.
- Campaign Netflix. Selling Sunset Season 2. Photographer/Director: Nino Muñoz. Producer: Joes Daley. 3Star Productions.
ASSOCIATE PRODUCER
2020
- Work in Progress. Documentary Film: Please Forget Me. Director: Flavio Florencio. Production USA, Italy and Mexico. World with a view. Marcelo Campaner, Suzanne Richiardone.
CO-DIRECTOR
2019
- Advertising Campaign for Telcel - Apple, Indio and ProFuturo. Production Company Central Films Mexico. Co-Direction with Rodrigo Garcia S.
FIRST ASSISTANT DIRECTOR
2016 - 2019
- Production Companies: Central Films Mexico. Landia, La Banda Films. Voces Imaginarias, The Maestros.
ASSISTANT TO ALFONSO CUARON
2017
- Feature Film: ROMA. Director: Alfonso Cuarón. Producer: Gabriela Rodríguez and Nicolás Celis. Pimienta Films.
DIRECTOR
2016
- Theater Play campaign - Don Juan. Production Company: Co-productions Mexico.
FIRST ASSISTANT DIRECTOR
2016
- Musical Video RYX - Bad Love. Director: Irrumm. Exec Producer UK: Matt Klemera. Production Company: Cineburó. Commissioner: Andrew Law.
2ND 2ND ASSISTANT DIRECTOR
2015
- Feature Film: Soy Nero. Director: Rafi Pitts. Production Company: Pimienta Films.
FIRST ASSISTANT DIRECTOR
2015
- Musical Video Natalia Lafourcade - Nunca es suficiente. Director: Martín Bautista. Production Company: The Maestros.
- Musical Video Los Angeles Azules - Toma que toma. Director: Martín Bautista. Production Company: The Maestros.
DIRECTOR
2013
- Ballistic Test REDOT. Production Company: Banana Mexico. Baltimore Production Services: RaffertyWeiss Media.
ASSOCIATE PRODUCER
2013
- TV Program The Fifth Estate. Host: Linden Macintyre. Case Cynthia Venue. Mission Improbable. Jail: Chetumal cereso.
ASSISTANT TO PAZ VEGA
2012
- Feature Film: Demon Inside. Director: Alfonso Pineda Ulloa. Producer: Alex García and Santiago García.
ASSISTANT PRODUCER
2012
- Feature Film: The Tears. Director: Pablo Delgado. Producer: Guillermo Ortíz Pichardo.
PRODUCER
2011
- Short Film: Zurcidos Invisibles. Director: Faride Schroeder.
- Short Film: Al Ras. Director: Faride Schroeder.
ASSISTANT PRODUCER
2010
- Feature Film: De Panzazo. Director: Juan Carlos Rulfo. Producer: La Media Luna Producciones.
DIRECTOR OF INTERNATIONAL FILM FESTIVAL KINOKI
2009
- 5th Edition of International University Film Festival.
Guest of Honor: Mathieu Kassovitz.
